http://www.sea-way.org/blog/WWFad_BIG01.JPG
WWF’s and Greenpeace campaigns have always been relevant.
They always strike a nerve in whatever environmental issue they focus on. The
adverts I will be focusing on are the WWF stopping water pollution “A tin
single of paint can pollute millions of water” and Greenpeace “The greatest
wonder of the sea that is still alive”. Firstly
the WWF advert is very effective. The visual is massive paint bucket, bigger
than a building placed/Photo shopped in a city’s river with paint gushing out
into the river. It is an effective advert because it speaks the truth. This is
what the human race is doing; directly and indirectly. We may think that
chemicals, harmful substances and other types of unwanted materials are the
only things that pollute our waters. But they are not. We are indirectly
destroying our most precious asset but yet we are quick to complain how filthy
it is. I personally feel that there aren’t enough awareness campaigns. The
campaigns that are out there are not being shown/advertised in most developing
countries i.e. India. If India was aware of the social campaigns I am sure
there would have been progress. There
aren’t enough media articles that stress the issue/problem. Herbert Blumer
argues that “ostensibly harmful conditions are not recognised as such by the
public and thus are ignored by sociologists’. In this case water pollution is
made a public issue but some countries are not aware of it and thus ignored
unintentionally (1971, 298).
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